The goals for this project were related to consistency in application, brand visibility and supporting marketing efforts 

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We aimed to create a visual brand identity that works cohesively across all mediums (i.e. print, digital, social) and that is scalable for a variety of applications with the goal of increasing brand visibility, especially locally.

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A modern brand identity centred around a custom “JW” monogram, thoughtfully designed to form a subtle house-shaped graphic. The result is a sleek, recognisable logo that communicates craftsmanship and contemporary design through clean geometry and balanced typography.